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Dec 29

Is marketing an art or a science? The answer is yes. Marketing is both – an art and a science. Enjoy this point and counter point about the art and science of marketing. Use the strengths of both arguments to better understand and improve your marketing.

Marketing Science
Marketing is a science because marketing is about understanding and influencing behaviors. Psychology, the science of behaviors, studies how people react to certain stimuli in predictable ways. This is similar to Newton’s’ third law – cause and effect. For every marketing action there is a reaction. The science is in anticipating the reactions to your actions.

Marketing Art
Marketing is an art because marketing is about appreciating the nuances of human behaviors. Beauty is in the eye of the beholder. Beauty is art.

Marketing Science
Marketing is a science because marketing is about measuring and analyzing the numbers. How many prospects do you reach? How many people read your message? How many do you convert to buyers? How much do they spend? How many buy again? These are mathematical questions and answers and important to the success of your marketing. Math and accounting are important sciences to your business.

Marketing Art
Marketing is art because marketing is about creating a demand for your product. Some of that demand is immediate and some of it is in the future. You can try to use science to predict the future part but you might pick a number based on art. There is always an unknown aspect that we attribute to art.

Marketing Science
Marketing is a science because the most common question is “How much money should I spend on marketing?” The business owner and the accountants want the answer to this question. It’s a good question but the more important question is, “What return can you expect from your marketing investment?” That’s an important question and it is measurable like science.

Marketing Art
Marketing is an art because there is the issue of branding which is difficult to measure. To generate a good return on your marketing investment requires a creative approach. That means that you need to apply the art of marketing. That is difficult to measure but it is necessary.

Of course the argument of science versus art could go on. Is it art? Is it science?

I believe that many marketers try to portray marketing as art when they can’t measure their results. Hence they give up responsibility for their marketing programs. They suggest that marketing is all chance. Many self-declared branding experts talk about the art of branding and refuse to face the science of measurement. Don’t be fooled by that hocus pocus.

I believe that marketing is a science that should draw upon the art. Never let art dictate the direction of your marketing. Use science to determine major decisions and use the art for the nuances.

Is marketing a science or art? I believe that it is both art and science. Most importantly the science should lead and measure; the art should inspire and create.

That is the art and science of marketing.

Dec 27

PHILOSOPHY OF TECHNOLOGY
A Reflection
By
VIKRAM KARVE

In our everyday lives most of us use a number of words which we assume have a universal, agreed-upon, and accepted meaning for all people in all contexts.

Often, the more frequently the word is used more we take for granted that our usage is the only possible usage of the term.

One word which belongs in this category is “technology.”

The vast majority view technology as machines, computers and other forms of modern hardware – the province of the scientist, engineer or specialist professional.

We have to transcend this narrow view of technology since every technology starts from a human purpose, from the intention to satisfy some human need or behaviour.

Indeed, technology is the manipulation of nature for human purpose.

Now man is also a part of nature and by manipulating nature man is manipulating himself.

Thus, technology manipulates man and influences, even governs, human behaviour and in turn societal behaviour.

It is therefore imperative to reconceptualise the concept of technology by viewing it though the philosophical lens in order to understand the “soft” social, cultural, individual, psychological, behavioural and intellectual dimensions of technology in contrast to the “hard” technical dimension.

Language is a “soft” technology, an invented system of communication. Alvin Tofler specifically discussed “political technologies” in his description of “Third Wave” changes in our world environment. Indeed, “soft” technologies take many forms. They include the invention of social institutions – methods of organizing people for the achievement of particular ends.

Arthur Harkins defines “culture” as the metasystem or system of systems of human-invented and hereditarily transmitted technologies, and further emphasizes that human have codified technologies into what anthropologists call culture.

Even more fundamentally, or expansively, technologies are philosophies, ideologies. Ways of thinking, or world-views (Weltanschauungen). The key realization is that technologies are way of structuring and ordering the world.

This philosophical reconceptualisation of technology entails a broader image wherein technologies are viewed not merely as physical or technical apparatuses but as inseparably interconnected with the fabric of social policy, values and desires and are in fact complex constellations of devices, processes, beliefs and mechanisms which are perceived as a system of interrelated innovations comprising a coherent nexus pertaining to the systematic manipulation of nature.

Technologies reconceptualised from the philosophical viewpoint are mutually supportive and harmonically attuned process and philosophies for synergistically aiding the individual or society to reach specific, hopefully preferred, future states; they are instruments for attaining and integrating the proposal future with the perceived present.

Since technology is essentially invented rather than discovered, such a reconceptualisation would help to introduce a premium for creativity and divergent thought into the academic world alongside the traditional emphasis on scholarly research and the quest for truth and would encourage cross-fertilization across disciplinary boundaries.

It may be apt to conclude with a comment by RM Pirsig, who states that: “The way to solve the conflict between human values and technological needs is not to run away from technology. That’s impossible. The way to resolve the conflict is to break down the barriers of dualistic thought that prevent a real understanding of what technology is… not an exploitation of nature, but a fusion of nature and the human spirit into a new kind of creation that transcends both”.

PHILOSOPHY OF TECHNOLOGY
A Reflection
By
VIKRAM KARVE

VIKRAM KARVE
Copyright © Vikram Karve 2010
Vikram Karve has asserted his right under the Copyright, Designs and Patents Act 1988 to be identified as the author of this work.

Academic Journal Vikram Karve – http://karvediat.blogspot.com/

Dec 25

INTRODUCTION Science according to Enger and Smith in their book called a study of interrelationships defined it as a method of gathering and organizing information that involves observations, asking questions about observation, Testing hypothesis, critical information so that others can evaluate the process and conclusions.

Scientific fields are commonly divided into two major groups: natural sciences, which study natural phenomena (including biological life), and social sciences, which study human behavior and societies. These groupings are an empirical sciences, which means the knowledge must be based on observable phenomena and capable of being tested for its validity by other researchers working under the same conditions. There are also related disciplines that are grouped into interdisciplinary and applied sciences, such as engineering and health science. Within these categories are specialized scientific fields that can include elements of other scientific disciplines but often possess their own terminology and body of expertise. Technology is the process by which humans modify the nature to meet their needs and wants. Technology includes the entire infrastructure necessary for the design, manufacture, operation, and repair technological artifacts from corporate headquarters and engineering schools to manufacturing plants and maintenance facilities. The knowledge and processes used to create and operate technological artifacts—engineering know-how manufacturing expertise and various technological skills—are equally important of technology.

Natural resources according to Enger and Smith are defined as those structures ans process that can be used by humans for their own purposes but can not be created by them. Natural resources occur naturally within environments that exist relatively undisturbed by mankind, in a natural form. A natural resource is often characterized by amounts of biodiversity existent in various ecosystems. Natural resources are derived from the environment. Many of them are essential for our survival while others are used for satisfying our wants. According to Alan Deardorff, in his book called Deardorff’s Glossary of International Economics define Economic development as an increase in the standard of living in a nation’s population with sustained growth from a simple, low-income economy to a modern, high-income economy. Its scope includes the process and policies by which a nation improves the economic, political, and social well-being of its people.

Our first application of technology was probably using wood or stone tools for building fires. This has profoundly affected the life on earth by transforming what would have being relatively weak and puny species into dominant members of many communities. For then 95% of history, most humans have been nomadic hunters and gathers. The habitats, attitudes and physical characteristics developed during the millennia that our ancestors lived by hunting and gathering probably still affect us. About 10 thousands years ago, the agricultural revolution began as people started domesticating animals and began cultivating crops plants.

We generally assume that agriculture spread rapidly once it was discovered because it provided a larger and more stable food supply than did hunting and gathering or pastoral herding of livestock. Although the people have done useful work with mechanical devices for thousands of years another dramatic change has occurred in the past two or three centuries as machines have become increasingly important in our lives. The industrial revolution was made possible by advances in science and technology that have given us tremendous power to understand and to change our world. The knowledge that a resource exists plays an important factor governing its exploitation.

Technology plays an important role here in making it possible to find and exploit an accumulation of matter and/or energy as a resource. Some accumulations may not be recognised as a resource until there is an advance in technology, which may be driven by market forces. In his treatment of non-renewable resources, Hotelling (1931) did not consider the possibility of replacement of a resource by exploration for new sources. Instead, the resource was treated as a fixed stock. In fact, over much of the modern era, non-renewable resources have been discovered at faster rates than they have been depleted, which has made them appear more like renewable resources. The role of technology in exploiting resources is of fundamental importance to the economics of resources. As a particular resource becomes scarce, market forces should operate to raise its price. While it has been claimed that there is little evidence for this (Barnett and Morse 1963; Barnett 1979), experience following the oil price rise of 1973 would seem to corroborate this view. As oil was made artificially scarce by cuts in production by the Organisation of Petroleum Exporting Countries and its price rose, more effort was devoted to finding substitutes for it in certain uses.

Technology provides the means to exploit new resources as they are discovered. As the world moves on, human knowledge is extended and technology improves, accumulations of matter and/or energy, which were previously overlooked as resources, may become ‘useful’. Oil occurred in surface deposits in parts of the ancient world, such as modern day Iraq, but was regarded as a concentrated pollutant in that it had no use and was potentially harmful. In the same way barytes, which was once discarded from lead mines has now become a useful resource in the process of oil drilling. Knowledge of the existence of an accumulation and of its potential use as a resource is of obvious importance economically. Clearly it is a prerequisite of natural resource exploitation that knowledge of the existence of a resource must obtain before a resource can be exploited.

The technology to enable that exploitation must also be available. There are many examples of potential resources that are not currently exploited because the technology to do so economically does not yet exist. In the past, oil from beneath the seabed has been just such an example. Currently, it is well known that oil exists in shales in abundance, but it is not economic to Science and technology play crucial roles in any process affecting the exploration, utilization and conservation of natural resources. Hence the need to harness this capacity to meet the projected higher needs for these resources, associated with future development and population growth, as well as their conservation for future generations. Not only that they provide the cutting edge for exploiting known resources, but also provide basis for new knowledge of potentials.

As new techniques will result in reduced costs per unit of output, they would also help ensure the sustainability of development and thereby contribute to averting the otherwise ominous prospects of depletion of/or serious degradation of natural resources which, if it occurs, would seriously impair future growth and development. While there are a number of ways that science and technology could contribute to the effective exploitation of natural resources, priority should be given to areas where efficiency, increased availability and sustainability could be ensured.

In the minerals sector, for example, competitivity, irreplacebility and environmental issues merit particular emphasis. Likewise, in the water sector, attention would need to be placed on issues of availability, safety and on the issues of shared water resources. Similarly, in the area of energy, technological advances could be targeted in particular to ensuring most economic approaches to exploiting existing sources and exploring new sources as well as intensification of efforts to render non-conventional energy sources more economical and dependable. In agriculture, advanced knowledge and applications in biotechnology carry particular hope for realizing a green revolution in Africa.

One of the major constraints inhibiting the development and utilization of natural resources is lack of adequate data and information on the magnitude, quality, range and geographic incidence of these resources. The quality of the data will critically depend on the techniques used and the resources committed to this effect. Hence the importance of using advanced techniques of data gathering and standardization. A complementary aspect is the assembly of the information presently scattered in the countries themselves, kept by foreign companies and institutions or maintained in the databases of international institutions and organizations. Such data however need to be classified, evaluated and regularly updated. An essential prerequisite for the suitability of the application of science and technology in the development and utilization of natural resources is the establishment of a critical mass of science and technology-based institutions. These institutions will be able to act as think-tanks, as well as instruments of dissemination of technical information to society at large. Through training, they would also contribute to building a critical mass of trained personnel. The 30 odd ECA-sponsored institutions were established with precisely this objective in mind.

However, these Centres of Excellence need to be strengthened and better utilized. The horizon of technological advances is extending by the day and likewise their applications. The micro-chip technologies have provided humanity with tools for almost infinite theoretical explorations and practical possibilities that could intensely examine possible approaches to their utilization in the area of science and technology. They could therefore improve our insights in the working of the physical system and mankind’s understanding of nature. Such revolution should make it

Dec 23

Introduction

More than 80% of all the content that insurers have available to them throughout their various internal and external value chains is unstructured. Semantic technologies are emerging to analyze unstructured content, much as business intelligence software capabilities have historically been applied to structured content.

Scope

*Life and Non-Life insurance companies
*This report profiles six semantic technology vendors
*This report discusses insurance analytical applications each vendor could support

Highlights

The number and nature of potential insurance business applications using semantic technology is limited only by an insurer’s imagination, resource availability and desire to include as much unstructured content as possible into the analytical applications.

Semantic Technology firms need to assist insurers to understand this emerging technology, bundle training in their products and offer easy-to-use solutions.

Reasons to Purchase

*This research makes insurers aware about six semantic technology vendors
*This research identifies specific insurance semantic technology analytical applications
*This research opens insurers to ideas about semantic technology analytical applications

Table Of Contents :

 

SUMMARY 2
Catalyst 2
Ovum view 2
Key messages 3
SIX SEMANTIC TECHNOLOGY VENDORS TAKING DIFFERENT APPROACHES TO THE MARKET 4
Rationale for selecting the six semantic technology vendors 4
The six semantic technology firms are private, venture-capital backed and horizontal 5
The profiles of the six semantic technology firms focus on what they bring to the market 5
Four themes are woven through the profiles of the six semantic technology vendors 6
THE SIX SEMANTIC TECHNOLOGY FIRMS OFFER INSURERS DIFFERENT CAPABILITIES 7
Attivio offers a common access platform combining unstructured and structured content 7
Cambridge Semantics wants to help companies quickly obtain practical results 8
Lexalytics has a ‘laser-focus’ on sentiment analysis 9
Linguamatics finds the nuggets hidden in plain sight 10
MetaCarta identifies location references in unstructured documents in real-time 11
SchemaLogic enables information to be found and shared more effectively using semantic technologies 12
RECOMMENDATIONS 15
Recommendations for insurance companies 15
Insurers must prepare detailed questions for the due diligence involved with selecting a semantic technology vendor 15
Insurers should start small when applying semantic technologies 16
Recommendations for vendors 17
Semantic technology vendors should provide capabilities to minimize the ‘rabbit warren’ effect 17
Semantic technology vendors should provide solutions that insurers can deploy either on-premise or as software as a service 17
APPENDIX 19
Ask the analyst 19
Further reading 19
Methodology 19

To know more about this report & to buy a copy please visit :
http://www.visionshopsters.com/product/4587/Introducing-Six-Semantic-Technology-Vendors-Strengthening-Insurance-Business-Initiatives-with-Semantic-Technologies.html

Dec 22

What you get from rich internet content? You will get many things. You can connect yourself with a virtual world that you’ve never met before. You can find information on various kinds of knowledge. In addition you can also see the latest news that is being much talked about by many people. You will not miss the information from the Internet. The most important thing of all is that you can shop online and buy all the goods you need online. For that you must have mobilt bredbånd to spend your time even if you’re at home all day. Nevertheless you can still do many things with the internet in your hands.
The availability of mobile broadband proves the current Internet becomes a difficult requirement to be abandoned. In modern times, everyone wants easier access to get something they need. Just as they need mobilt bredbånd for their Internet connection. They can access various sites according to their needs. This will allow them to connect with a variety of worldwide Internet network. By using mobile broadband, you become one of internet users who depend on the needs of your Internet connection, mobile broadband. For that you can take advantage of mobile broadband as possible. You can do many things with an internet connection in your hand. This your opportunity to assess a variety of helpful sites to get the information you need. You can make use of communication media such as social networking sites that are lively discussed. You can use mobile broadband as possible. This will save your monthly bill for internet connection you use.

Dec 21

Children are natural scientists, always discovering and absorbing new things. Parents can help their children by supplying them with the appropriate science supplies so that they can make a better sense of what they see in the world. Science is trying to explain what you see. Parental involvement in anything; be it sports; school supplies or some hobby is the real key to success for every child. When education supplies are involved a child will set off in new directions with an exceptional level of confidence.

Encourage Them

Children are full of questions. Life is a library of new information for them to go through a day without wondering about something. You should not only be receptive to their questions at all times, but you should go as far as to encourage them to ask. Taking your child seriously and listening with respect is crucial to learning.

No Need to Be a Scientist

Parents often have the false notion that they need to be a science expert themselves, or have answers to all of their child’s questions. The fact is, it is constructive to make the science subject easier and interesting with the science supplies. There are different kinds of supplies available on the market for the better understanding of the wonderful subject. These are Science Boards, Science Equipment, Life Science, Human Anatomy, Health & Nutrition, Microscopes & Magnifiers, Nature Studies, Environment & Weather, Charts, Lab Equipment, Optics & Light, Slide Strips, Project Boards, Science Kits, Space Science and Science Fairs & Experiments. Science is all about experimentation and discovery. And, these supplies will demonstrate the value of learning new things.

Science is not that hard, as perceived

Another biggest yet false notion about science is that it is difficult. The idea of science often conjures up images of beakers, test tubes and burners. True, science can get complex at higher levels, but the bottom line is that science is an art of discovering what you don’t know already. Learning how to find answers to interesting questions is what science is all about.

It is never too late

Science is everywhere. The most useful tool for beginning science is supplying your children with essential science supplies.

It is a fun to participate in your child science education. You do not necessarily have to be a scientist, or have lots of facts in your head. All you need is a love of invention and exploration. Show your child that it is good to be curious and to ask questions. You might even rediscover a few wonderful things for yourself.

Dec 17

Information technology has been defined by the Information Technology Association of America, or the ITAA as being the study, design, development, implementation support and/or management of any computer based information systems. Information technology training for IT managers and systems analysts may seem superfluous – these folks are usually well-learned in their areas of expertise.

Now the organization has to have an Information Technology Landscape plan, based on its current and future business landscape. Information Technology department consisted of a single Computer Operator, who might be storing data on magnetic tape, and then putting it in a box down in the basement somewhere.In fact, information technology is all of these things, and more.It’s hardly new, however. Information technology is as old as the brain itself, if you think of the brain as an information processor.  

As frightening as this task is, the best way to be successful is to be humble. Senior executives must accept the fact that full investigation of the features and functionality of clinical information technology.One of the early steps that many organizations take is to hire an information technology consultant. Boston-area businesses benefit from using a consultant to perform a review of the business’s information technology currently being utilized.

The study of computer information science has become widespread to meet the demand for information technicians, and there are many online information technology schools in operation around the US and Canada. The degree centers on problem-solving skills and methods needed to provide computer-based and web-based IT solutions in our world ecommerce based economy. The millennium Development Goals are the world’s answer and targets for addressing extreme poverty in various dimensions; such as income poverty; lack of adequate shelter, hunger; and disease among others.

If you are looking for that great career, or if you are looking for a career change then you should really consider looking at information technology jobs. Information technologies (IT) are quickly becoming an integral part of our community. Technology can mean many different things to people. In a broad sense, technology encompasses a process. Information Technology management jobs exist at many levels within an organization. In a large organization, you could serve as an IT manager in just one portion of an IT department (network, help desk, or application development manager, etc).

It needs to be mentioned here that it wasn’t too long ago when the departments dealing with information technology were composed of one computer operator. The profession of information technology focuses on computer processes. Proper training teaches students how to manage all the aspects of information in conjunction with technology. With the help of IT more work can be done by individuals, businesses, services and government organisations. Function enhancement programs such as word processors.

The world is very much dependent on information technology because this is where businesses can get all of their information to customers or other consumers. One of the trends that is being put to use right now is semiconductor technology. This is where microchips are being used to transmit information quickly. Computers are at the center of information technology. Information is what computers process, transmit and store.

Education is available at every level including the option to complete a certificate program. Students are taught to work with a businesses technological component to ensure accessibility and security. Mostly businesses today create data that can be stored and processed on computers. In some cases the data must be input to computers using devices such as keyboards and scanners.

Dec 17

To be able to speak Spanish, mostly people choose spanish dictionary. There are many people that learn foreign language by themselves. Although some are prefer to pay the translator fee. Usually translator will be used for meeting. Mostly people that visit foreign country also will pay the translator that will accompany them travel around the country. By having the translator then they will not get lost. Besides, they also will be comfortable in shopping goods. When we shop goods in another country, usually there are many sellers that cannot speak in our language. Even there are many people that cannot speak English even it is an international language.
Like if you visit Indonesia then you will find many sellers cannot speak English especially the seller that you meet in the street. Usually they have low education even many of them that never follow education at all. I am come from Indonesia and I took English faculty. It is because I think that English language is very important. I also feel happy when I can help people to communicate. Now I am teaching English, it is great when we can share our knowledge to other. Besides, if you think that you need larousse dictionary, you can also buy it in the internet.

Dec 15

The internet has been famous as the one of the ways to commence your manufactured goods to your future clients. Website, as one of the part of the internet will act like a virtual sphere for you to sponsor your goods. When you advance your manufactured goods in the real world, the number of the prospect customer will be limited by the size of the place in where you promote your products. This, however, will not be problem if you promote them using the internet. Therefore, a website which is used to promote manufactured goods must have a good looking look. This can be accomplished by having some VirtueMart Templates installed in your website. VirtueMart has been largely selected because it allows the web to generate some kind of communication with the site visitors.

Nevertheless, some web designer cannot create some VitrtueMart templates because it necessitates some skills. If it is the problem, then, you as the one who is in possession of the web have to request the web designer to download some additional Website Templates like the Magento Themes from some templates providers. TemplateWheel.com is one of the illustrations of the supplier of website templates. In this very site you will be given a lot of option of website template which you can grab and choose. So, if you are in the need of the great Web Templates like the PrestaShop Themes for your site, visit the site right away.

Dec 15

Science fiction is a type of fiction that advanced in science, or get in touch with more scientifically highly developed civilizations, make circumstances dissimilar from those of equally the present day and the known past. Even though science fiction is a lot written for the most part to entertain, a lot of authors bring into play the genre to endow with insight keen on science, society, or the human condition.

Nearly all science fiction written between 1926 and the early 1950s come into view in science fiction magazines. In view of the fact that, at present, there has been a massive increase in the amount of written science fiction published, however there are still important new and used science fiction books published in magazines and now also in online books stores.

Buying New and Used Science Fiction Books online is a wonderful way to find New and Used Science Fiction Books that are no longer in print because there are readers who are willing to sell them at a reasonable cost after they are through with them. Once you get started buying New and Used Science Fiction Books on the Internet, you may even want to consider selling some of your own.

There are many online retailers of New and Used Science Fiction Books, and many places to buy New and Used Science Fiction Books online. Getting them cheap can be a great alternative to buying books at the online books store. They offer a large selection of New and Used Science Fiction Books and recently, many other items as well.

Online Books Store is the prevalent truthfully self-regulating marketplace, which offering you the facility to buy new and used science fiction books from anywhere, at anytime, around the globe.

This Online Books Stores specialized in New and Used Science Fiction Books and Fantasy Books and also have many other fine books. You could search or browse the inventory of hard to find, out of print, rare, second hand, and used science fiction books. If you could not able to find the new or used science fiction books that you want to buy you can fill out search box or form and Online Books Store perform a book search for you from its inventory.

GrabMore.com is a Safe and Secure Book Store, intended for Shopping, New and Used Science Fiction Books, Rare and Out of Print Science Fiction Books Online.

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